Trader Joe's • Concept UGC
Fashion • Beauty • Lifestyle
Content that feels
elevated.
Stories that feel real.
I create thoughtful, high-converting content that helps brands connect with the people they want to reach.
Angelica PeñaNYC / 2026
CREATOR + STRATEGIST
01
Authentic storytelling
with a strategic point of view.
Elevated content. Authentic storytelling.
Created to connect.
Designed to convert.
Selected work
Content with a
point of view.
From concept to final cut, every detail is created with your audience—and your goal—in mind.
Swiffer • Concept UGC
PowerMop Lavender
Product demo • Lifestyle • EditYogalicious • Concept UGC
Yogalicious Sweatpants
Hook • Try-on • Styling • EditYAHKARA • Founder-led Direction
Men's Vertical Set
Filmed + Directed by Angelica PeñaYAHKARA • Founder-led Direction
Faith Fashion Teaser
Filmed + Directed by Angelica PeñaLifestyle • How-to UGC
Wardrobe QR System
Problem/solution • Tutorial • EditConcept UGC denotes self-initiated samples created to demonstrate brand-ready work.
NEW YORK / NEW JERSEY
Meet the creator
Hi, I'm
Angelica.
Creator, creative strategist and brand builder with a natural eye for what makes people stop, feel and act.
I create elevated, relatable short-form content that connects products with real consumers. With a background in sales, fashion and brand building, I approach content from both sides of the camera—developing concepts, directing talent, filming, styling and creating content designed to capture attention and inspire action.
20+Years in sales
360°Creative perspective
1Point of contact
Ways to work together
More than content.
A creative partner.
UGC Video
Short-form concepts built for paid social, organic content and product pages.
Creative Strategy
Hooks, scripts, shot lists and content angles shaped around your customer.
Product Photography
Editorial and lifestyle imagery that makes products feel desirable and real.
Talent + Direction
On-camera delivery, faceless content or fully directed content with additional talent.
The difference
I understand the
brand and the buyer.
Beautiful content earns attention. Strategic content gives that attention somewhere to go.
My background in high-level sales and building a fashion brand means I understand positioning, customer psychology and the details that protect a brand's identity.
Simple process
01
Discover
Brand, audience and goals.
02
Create
Concept, script and production.
03
Deliver
Polished assets, ready to use.